Ideas for spending (more) money:
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Increase visibility, attract more contributors
- Help organization of Minidebconfs (sponsor DDs to travel&talk)
- Goodies (≤ T-shirts) for new contributors ($5,000 per year?)
- Material for Debian booths

Improve security and trust
- Cryptographic smartcards for DDs

Improve efficiency of development
- Sprints
- Hardware used for Debian development
- More travel sponsorship for Debconf

Improve communication with upstreams
- Sponsor travel + attendance to upstream conferences


SWOT:
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Strengths:
- Strong shared common ideals/goals among contributors
- Widespread agreement with foundation documents & procedures
- Everybody cares about Debian, likes it (even when not using it)
- Large, active community of volunteers
- Independence, and we don’t compromise with it

Opportunities:
- One of the few remaining large community projects?
- Post-Snowden hostility towards some big corporate players

Weaknesses:
- Dispersion of manpower, lack of manpower on core things
- Lack of interest & contributors for non-technical tasks
- Fragmentation: lack of common technical practices in some areas
- Packaging is difficult – this limits use of packages as a standard software distribution mechanism
- It’s difficult to get started (lack of sponsors, high requirements)
- Disconnection from upstream

Threats:
- We aren’t cool anymore – distributions are solved problems
- Required skills (mix of dev and sysadmin) are rare and typically not taught in typical university curriculums (see GSOC, gift bugs)
- Competition with emerging language-specific packaging solutions (rubygems, python eggs, OCAML OPAM, ...)