see also gobby debconf14/bof/derivatives-guide

split into
	howto create a new derivative
	best practices
	
refocus - reverse questions from sessions
	why Debian from a Debian PoV
	
sections for
	derivatives people - sell Debian
	Debian people
		playground for experimental
		state of the art
			Planet Debian
			patches
		marketing
			
censustemplate
	what do you do better? major improvements?

sections
	potential derivative - why debian - website?
	new derivative - how to derive
	existing derivative - best practices
	Debian people - selling derivatives to us
	
website
	sell Debian
	howto/bestpractices
	success stories
	links to more lists
	sorting
		number of users
		use cases

fears about not contributing back
	encourage people to contribute back
	point out tools that help with that

tool for creating derivatives

mention keyring uploads to Debian